Ad targeting trends- Major portals losing ground to niche sites
Major portals such as MSN and Yahoo are losing their stronghold on consumer attention with many turning to sites specific to their interest, according to new research.
AOL
Major websites knocked offline by Hurricane Sandy
US web users were unable to access a number of high-profile websites on Wednesday after as a ‘Frankenstorm’ hit New York, knocking several servers in Lower Manhattan offline.
AOL debuts gaming destination site games.com
AOL has launched a multi-platform gaming platform ‘games.com’ for mobile and desktop PC users alike.
The Huffington Post says ‘Conversations Start Here’ in new UK campaign
The Huffington Post UK has launched a brand new content-led marketing campaign showcasing the content on the site and its blogs.
New boss at ADTECH UK
Ad serving technology firm ADTECH has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland.
New boss at AOL UK
The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director.
US video ad trends- Facebook overtakes Yahoo as second biggest video site
Facebook has overtaken Yahoo to become the second most viewed video site in the UK, behind Google’s YouTube, according to new research.
Shopping, social media, YouTube and… cats? Eerily accurate 1995 video shows kids predicting future of the internet
Move over Nostradamus- this video from 1995 shows US school children predicting the future of the internet with unnerving accuracy, right down to the web’s obsession with cats.
Mobile advertising formats – updated mobile ad units
The latest mobile advertising formats that are getting good response rates are also getting widespread use. Find out about the updated mobile ad unites the industry is moving to in America, and increasingly worldwide…
Yahoo Voice hit by hackers: 400,000 passwords online
Yahoo is investigating a breach of its system which may have exposed 400,000 user IDs.