Advertising to smartphone users: Wait till the midnight hour
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
This week’s movers and shakers in the digital industry: Vivienne Westwood; MediaMind; Marie Claire; eCircle; Audeince Science; William Hill; smartFOCUS; Existem & Affiliate Window; Webloyalty; Movirtu; 7thingsmedia; dbg; Gino D’Acampo; Yomego; Clive Rich; I Spy Marketing ; IPC; GetUpdated; LivingSocial; HuzuTech; bwin; Shazam; Location International; Frog Design; SciVisum; The Extreme Sports Company; Tradedoubler; Brightcove
The latest research from Broadbandgenie.co.uk has shown that most UK consumers won’t dream of paying £400 for an Apple iPad, despite the desirability of the UK’s number one new gadget.
The latest research from Broadbandgenie.co.uk has shown that most UK consumers won’t dream of paying £400 for an Apple iPad, despite the desirability of the UK’s number one new gadget.
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
Google has launched a new tool that allows searchers to see previews of websites before clicking on them in the results page.
Google has launched a new tool that allows searchers to see previews of websites before clicking on them in the results page.
British firms are neglecting the needs of consumers accessing websites from mobile devices, according to research released today by 1&1 Internet.
BT has announced it has passed the two million mark for UK hotspot networks.
Smartphones generate 65% of global traffic, despite accounting for 13% of the market, according to new research.