In Western markets, it’s easy to forget that feature phones still dominate globally, but this is changing fast. Smartphone sales accounted for 40% of total mobile phone sales in 2012, up 47% on last year. The technology behind mobiles and tablets is evolving rapidly, with Android and Apple leading the charge in an increasingly competitive … [Read more…]
Forget the movie, this year provided plenty of real-life drama for ‘The Social Network’. The controversy surrounding Facebook’s IPO and the value of its ‘likes’ (after the BBC’s ‘bagelgate’ report) has led us to dedicate an entire section of our 2012 review to Mark Zuckerberg’s company (a review of other social media news follows tomorrow). … [Read more…]
Google has ended a free version of its Google Apps online application suite for small businesses, which includes Gmail and Google Drive, in what it calls a drive to ‘provide a stronger and more uniform experience to users’.
Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game.
In a frank interview this week, Google’s executive chairman Eric Schmidt has admitted his surprise that Apple has not sued the search giant.
Google has launched a suite of new online shopping tools ahead of the festive season, including a list of top toys that lets shoppers inspect potential purchases in 3D, along with listings and even floor plans of nearby stores.
2012 was another great year for viral video marketing case studies. As online ads get smarter and more engaging, viral marketing briefs are becoming the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the … [Read more…]
Mobile now accounts for 13% of internet traffic, up from 4% in 2010, and now makes up a majority of traffic in some emerging markets, according to new research looking into mobile internet access.
News Corp is closing its tablet newspaper The Daily later this month, just two years after its launch.
Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.