Facebook takes on Periscope with live streaming video service
Facebook has launched a new service that lets users stream live video on the social network.
Android
Digital advertising trends in 2015: ‘Adblockalypse’ rocks the industry
Ad blockers have long been a niche concern to digital marketers, but in 2015 they became one of the biggest threats to the industry. As part of Netimperative’s review of the year we look back at the key trends in digital advertising, including the rise of retargeting, programatic’s viewability problem and the big data revolution.
John Lewis named top mobile retail site in the UK
John Lewis offers the best UK consumer mobile shopping experience, closely followed by Argos and Expedia, according to new research.
Top 25 virals of 2015: Pranks and cute animals dominate as Facebook rivals YouTube
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To … [Read more…]
Europe mobile trends: Early adopters continue to evolve
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.
Star Wars goes VR: Disney joins forces with Google Cardboard
Disney has teamed up with Google to launch a new virtual reality experience on Google Cardboard, ahead of the premiere of ‘Star Wars Episode VII: The Force Awakens ‘in Cinemas next month.
Top 20 shared ads of 2015: Android’s ‘Friends Furever’ tops list
A cute commercial for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad tech company Unruly.
Case study: Android ‘Friends Furever’ becomes most shared viral ever
In February 2015, Google’s Android ramped up the cuteness overload for its follow up ad to ‘Be Together, Not The Same’. But by pairing unlikely animals, the mobile operating system drove home a powerful message that helped it become the most shared ad ever.
Tumblr rolls out instant messaging feature
Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool.
Google Maps gets offline mode for Android users
Google is letting Android users search nearby businesses and get driving directions, including turn-by-turn voice prompts, even if they have no web connection.