This week’s movers and shakers in the digital industry: Stardoll | Dori Media | TagMan | Euro RSCG | Myriad | TKGB | nToklo | DirectGov | Think Jam | Oodle | Moneysupermarket | Adnams | James Caan | Websense | 4th Screen Advertising | Zeus | Webtrends | R.O.EYE | Just Search | Maxymiser … [Read more…]
Tremor Media has bought mobile video firm Transpera, as the online ad network expands to mobile.
Hitting that #1 natural result spot in Google for a high traffic, nicely converting search term is seen as the path to Website success. Sadly, there can only be one number one, while there is always an increasing amount of competitor websites. Donal Langen, SEO Consultant at Stream:20, offers 20 ways to get that lucrative … [Read more…]
Social media interactions are a primary influence for just three percent of visitors to e-retail websites in the UK, according to new research.
How will our digital media use have changed by the end of this year? Natalie Gross, Managing Partner at online marketing firm Amaze, offers 10 key predictions for 2011.
Callcredit Information Group has acquired digital marketing agency Latitude Digital Marketing.
When it comes to measuring the effectiveness of online ads, are clicks revealing the true picture? Ariel Geifman, Principal Research Analyst at MediaMind Research, argues that exposure, not interaction, holds the key to insightful analytics…
Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns.
From February 28th this year, TV shows will be allowed to cash-in on displaying product logos in their content, following new rules from Ofcom. Roger Llewellyn, CEO at Kognitio, looks at the benefits for TV and the knock-on effect for video-on-demand services.
Whilst 2010 saw the unveiling of hot new products like the iPad and iPhone4 as well as the widespread adoption of the Windows 7 and Android operating systems, 2011 looks set to offer more technology treats. Mark Seemann, the CTO at Outsourcery, takes a look at 12 trends that will play a part in shaping … [Read more…]