It’s all feeling a bit ‘Google 2002’. Facebook engagement ads are getting discovered by mainstream marketers, and with that popularity is soaring. The number of those little ‘engagement ads’ is soaring, and even tiny businesses are getting creative with their targeting. But it’s at a price – 40% up in the last year according to … [Read more…]
At its core, search is about language. So how do you configure your SEO campaigns for an international (and multi-lingual) audience? Ugo Smith at Mediarun offers a guide to getting the most out of your search campaigns across multiple countries and territories.
This month’s top trends in digital: Mobile entertainmet | Hobbies Vs. Work time | DIY Boom | Real Time bidding | Customers’ ‘social value’ | Customer complaint response | Product info boosts sales | Small biz drive economy | Music powered social games | IT social media use | Online confidence | UK freelance demand … [Read more…]
As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…
This month’s movers and shakers in the digital industry: O2 and Facetime | Nissan and Spotify | Netglobers | Bunnyfoot | Webgains | bazaarvoice | BeAddictive | Criteo | Oddizzi | Fiat | LiveCinemaEvents | SMG | Motoring.co.uk | ecircle | Cubeworks | Greenlight | Strandloyalty | affilinet | Improve Digital | Expedia | ClickThrough … [Read more…]
Salesforce.com is to buy social media analytics firm Radian6 for $326m, as the Online CRM firm looks to boost social media features for its clients.
Display ad technology firm Collective has acquired premium online video advertising network, Web TV Enterprise for an undisclosed sum.
Social media monitoring group The Meltwater Group, has bought social CRM software provider JitterJam for $6m.
TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing specialist, Efficient Frontier.
The latest study of UK online retailing concludes that website experiences lag behind customer needs. EPiServer’s assessment of 25 of the UK’s top retailers paints a picture of consistently missed opportunities for brands to generate sales online. No silver bullet, but some key learnings any online store should take a look at…