Salesforce has launched Consumer Goods Cloud, a new industry product that lets consumer goods companies to drive revenue growth and maximise ROI through improved retail execution capabilities.
Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
With 69% of organisations lacking internal data science expertise, data analytics specialist MHR Analytics has compiled the five best solutions to help organisations start to optimise their business intelligence and move on from manual spreadsheets.
Ad tech firm Beeswax is expanding in Europe with the appointment of four new team members to help more businesses across EMEA improve their branding and performance on programmatic video, native and display advertising.
Market research firm GlobalWebIndex has appointed Groupon veteran, James Scott to the newly created position of Chief Commercial Officer, where he will be in charge of the growth and scalability of the business.
YouTube is phasing out exact counts for public facing channels from this week.