EPiServer debuts cross-platform CMS for social media marketing
CMS provider EPIServer has launched ‘EPIServer Social Reach’ tool letting marketers tailor social media content across multiple platforms.
analytics
Chrome becomes world's top browser… for a day
Google’s Chrome narrowly became the world’s top internet browser for the first time on Sunday 18 March 2012, following a brief surge in use across India, Russia and Brazil, according to new data.
Chrome becomes world’s top browser… for a day
Google’s Chrome narrowly became the world’s top internet browser for the first time on Sunday 18 March 2012, following a brief surge in use across India, Russia and Brazil, according to new data.
How much is a ‘Like’ worth? Google’s new analytics tools measure social ROI
Google Analytics has launched a new tool called Social Reports today, designed to help marketers measure the return on investment for social media activities.
Google offers 10 tips for mobile marketing
Mobile-friendly sites are designed for the small screen and the capabilities of mobile devices. But being mobile-friendly is more than just fitting onscreen. Google’s 10 Mobile Site Best Practices outline important things you can do to turn your site into a great mobile experience.
Half of all web traffic ‘not human’- study
Just over half (51%) of all website traffic originates from automated software programs, rather than humans, according to a new study.
GlaxoSmithKline switches to cloud for CRM
Pharmaceutical giant GlaxoSmithKline (GSK) is using a new cloud-based platform as a new communication channel to engage with both consumers and healthcare professionals.
Online advertising: MediaMind partners Encore to tackle ‘last click’ problem
Ad server MediaMind is adding an attribution solutions platform from Encore Media Metrics into its platform, in a bid to reard all aspects of a customer conversion (rather than the last click before a purchase).
Apple unveils 4G powered HD iPad
Apple has revealed the latest version of its iPad, featuring high speed 4G broadband and a high-definition screen that’s sharper than the average HD TV set, with prices starting from £399.
US analytics consultancy expands to Europe
US-based analytics firm Semphonic has struck a set of European partnerships as part of its general EU expansion.