LinkedIn adds Twitter-style ‘follow’ tool to boost users
LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site.
analytics
Facebook planning CRM tools for brands?
Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report.
DWPub ‘newsrooms’ offers brands online media hub
DWPub has launched SourceWire News Distribution Newsrooms, offering brands and PR companies their own customisable online press centres.
Email marketers missing trick with analytics
Many email marketers are failing to track their campaigns after they hit ‘send’, with more than 40% admitting they do not have the analytics in place to determine inbox placement rates for their campaigns, according to a new study.
Top tips: Improving digital merchandising – The move beyond page-based to product-based analytics
In a world where aisles can quite literally be re-configured for every single shopper, when nearly random online reviews and ratings can dominate product marketing materials, and where offers can be constantly re-shuffled, how is it possible to find the right mix of levers to move a product most efficiently for any given customer? The … [Read more…]
Adobe takes on Salesforce with social analytics tools
Adobe has launched Adobe Social, an analytics tool designed to helps users measure and understand the return on investment they get from their social media campaigns.
5 characteristics of winning TV ads
With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.
Giving consumers access to their personal data: UK government outlines ‘midata’ scheme
The UK Government has issued proposals for its midata programme, which aims to give consumers access to their data.
Global music trends- Streaming leads growth as physical sales drop 12%
Music streaming services such as Spotify, Deezer are leading driving much of its sales growth during this year, according to new research.
Right to reply: Gmail in Google search results- Marketers will have a data gap to plug
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. According to Adam Bunn, Director of search engine optimisation (SEO) at leading independent digital marketing agency, … [Read more…]