Call tracking is used by top brands in the UK (TUI, British Gas and the like) which are also investing more marketing budget in attribution modelling. The issue is how they link the two. Ross Fobian, CEO and co-founder of ResponseTap, explains the issues and what can be done to fuse the two marketing practices.
Samsung accounted for one in four of all mobile phones shipped worldwide last year, but Apple had the fastest sales growth, according to new research.
Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising.
Odnoklassniki, the social network service from Russian online media giant Mail.Ru Group, has launched a mobile platform for games and apps.
A tool that shows Facebook’s newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages
A tool that shows Facebook’s newly released local data sees Disneyland and Walt Disney drop out of the top ten US Facebook Pages
To round off 2012, we bring you our collection of top stories that shaped the digital landscape. From Facebook’s IPO fiasco to Apple’s wonky maps- it was an eventful year, with the continued speed of change towards a more digitally centric society: the rise and rise of social, the migration to mobile, the rising value … [Read more…]
Amazon and John Lewsis have scored the highest in an online customer service study, while Ryanair saw the biggest drop and lowest score.
Ad technology firm RadiumOne has launched a cross-platform hashtag targeting capabilities, enabling advertisers to instantly target and connect with customers who show real-time interest in their brand.
Lotaris is launching the Early Release Programme for its new commerce platform for Windows 8 apps, called ‘Lotaris in-appCommerce for Windows 8’.