analytics
Top 7 sports worldwide: Globalisation creates $85bn rights market
The rise of streaming is bringing major sporting events to a global audience and pushing up media rights revenues. This will drive media sport rights revenues up 75% over the 7 years period from 2018 till 2025 from $48.6 billion to $85.1 billion.
Top tips: The many faces of marketing analytics
With so much data to look at, marketers can often struggle to arrive at the quantifiable, reliable and justifiable conclusion they need to verify the ROI of their marketing strategy to the CMO, CEO or the Board. Marc Ramos, CMO, SplashBI explains, how, with a strategic view of their data marketers will be able to uncover the many faces of marketing analytics to bring benefits not just to the marketing campaign itself, but across the entire business.
Third of online retailers ‘not ready for the Golden Quarter’
With October less than a week away now, 32% of online retail businesses in the UK are not ready for the ‘Golden Quarter’ traffic as the festive shopping frenzy begins, according to research.
Google overtakes Facebook for user app installs (while TikTok rises)
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Salesforce expands with insurance CRM platform
Salesforce has announced new insurance-focused enhancements to its Financial Services Cloud designed to help insurers to build more personalised relationships with policyholders.
Tealium adds built-in AI tech customer data platform
Ad tech firm Tealium has boosted its Customer Data Platform (CDP) with built-in machine learning technology to help brands build more intelligent audiences and more accurately predict consumer actions.
Whisk launches AI-Powered sponsored product platform for CPG brands
Samsung-owned food ad platform Whisk has launched a Sponsored Product platform aimed at consumer packaged goods firms and food brands.
Location Sciences strikes deal with African premium ad network Vicinity Media
Mobile location data and intelligence firm Location Sciences has announced a contract with Vicinity Media, Africa’s first premium location-based ad network.