Last year saw real time bidding (or programmatic buying) take off in a big way, as brands wised up to using ‘Big Data’ to micro-target consumers across digital channels. Tod Sacerdoti, CEO and founder, BrightRoll, looks at how video advertising is set to follow display ads into this new channel, and offers for key tips … [Read more…]
Amid the economic turmoil, crowd-funding has taken off in a big way as entrepreneurs turn to social media when banks are reluctant to lend start-up and funding cash. Despite the growing popularity of sites like Crowdcude and Seedrs, Mark Sisson, Managing Director at 4most Europe warns would-be investors to take heed.
Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.
CES has been a big conversation in the media this month, , particularly on Twitter. With varied responses to the emerging technologies, Hotwire PR/33Digital looks at the top 10 brands being talked about and the top 5 trends being mentioned
IBM is to invest $1bn (£608m) creating a new business division for Watson, supercomputer that once won an episode of TV game show jeapardy.
If more proof was needed that digital marketing is getting more complicated, this infographic from maps out some of the key players across the main disciplines- resulting in one huge chart.
In the midst of tough competition, online retailers must focus on two key objectives –maximising sales per customer and minimising churn. To achieve this, customer engagement marketing is essential to segment an audience and target them throughout different stages of the lifecycle. Steven Ledgerwood, UK managing director, emarsy, looks at how online retailers can use … [Read more…]
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research.
A new IBM sponsored survey of business professionals finds that while chief marketing officers (CMOs) and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don’t have a strong understanding of the mobile user experience.
New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you.