Social media support ‘growing for Scottish Independence’
Scottish nationals calling for a ‘yes’ in the upcoming referendum on independence dominate online sentiment with the official hashtag, #indyref, according to new data.
analytics
Salesforce adds ‘Pinterest Insights’ for marketers
The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.
UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation
More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, accordiong to new research.
Brand’s Twitter budgets on the rise in UK- report
Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro.
The strategist’s view: Mobile first marketing – the 2014 digital challenge
Smart watches, flexible screens, geo-targeting and Google Glass – we know what the mid-term future looks like, and it couldn’t get more exciting. So why is the present such a mess for most brands when it comes to “mobile first marketing”? Danny Meadows-Klue, President of the Digital Training Academy, explains why in the rush to … [Read more…]
Top marketing data tips: Single customer view vs single user view?
Brand loyalty isn’t as strong as it used to be, so brands and marketers alike need to work harder, longer, and in different ways, to keep customers coming back. Adam Lee, Data and CRM Consultant at Amaze looks to discuss how marketers can begin to understand the intent of users; an approach that is just … [Read more…]
Top mobile tips: Optimising apps as part of the overall customer experience
As the app increasingly takes its place as an essential business channel, Nick Keating, VP EMEA, Maxymiser, insists organisations need a clear, business led optimisation strategy across all aspects of the customer experience to drive improved business performance.
Taco Bell uses Snapchat for Doritos Locos Taco launch
Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.
Tumblr gets ‘visual analytics’ to measure brand blog success
Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.
Google to block paid-search keyword data
Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads.