Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
InfoSum has launch its Discovery platform, which lets media owners make their audiences available for privacy-safe insights, planning and activation without the need for identifying cookies.
Flashtalking, the leading global independent ad server for sophisticated advertisers, has announced major updates to its state of the art Decision Trees.
Embedding data and analytics into business strategy and culture, addressing data literacy across organisations, and removing the constraints of legacy technologies are the key issues businesses face, according to a new global study.
‘Smart Homes’ has emerged as the most mentioned vulnerable Internet of Things (IoT) technology among the world’s leading cybersecurity influencers on Twitter during the first half (H1) of 2019, according to GlobalData, a leading data and analytics company.
Experience analytics firm Contentsquare has launched a new analytics platform following its purchase of Clicktale earlier this year, letting brands assess revenue-generating recommendations for experience improvements using artificial intelligence.
UK marketers have recorded a reduction to marketing budgets for the third quarter of 2019 as economic and political uncertainty around Brexit drains confidence, according to new data.
Digital architects are struggling to meet their organisations’ digital transformation ambitions, and are feeling the pressure as a result, according to new research.
Poorly optimised websites and inferior online experience could cost UK retailer £10.6 billion in lost revenues in 2019, according to new research.
Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.