BMW runs NFC campaign in magazine ads
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform.
analytics
CMOs turn to technology, not media agencies, to ensure digital advertising success- report
More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.
John Lewis’ Monty the Penguin ‘most compelling High St Xmas ad’
Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.
Guest comment: Price Comparison’s next chapter – the global picture
The New Year is looming, and so are new industry rules and changes. Theodore Hettich from price comparison provider Become Europe discusses how these developments will alter the online landscape for brands and retailers.
China now rivalling US dominance of digital media
China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public digital media companies.
The 25 best virals of 2014: Ice bucket avalanche, no make-up selfies and World Cup fever
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of … [Read more…]
Right to reply: Is Google Adwords really a marketing necessity?
John Cheney, CEO, Workbooks, discusses the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether the campaign is working correctly. Whilst the campaign may be driving more traffic to the company’s website, is it driving sales and providing value to the business?
Guest comment: Black Friday Frenzy Leads To the Question – Should We Be Prepared To Queue Online?
With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…
Rise of ‘Dark Social’ channels: Just 19% of social sharing occurs on Facebook
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook.
Top tips: What content marketers need to know about SEO
In an ever-evolving search landscape, dominated by Google, SEO success rests on pursuing a content-centric approach. Sure, most will agree that non-content approaches/bad links still work, but for how long? Is it right to pursue a strategy that is unlikely to deliver future success or, even worse, have a negative impact on the good work … [Read more…]