When it comes to choosing digital tools, marketers are often faced with the choice of a single vendor application suite or multiple best-of-breed packages for different functions. A new study shows that marketers are divided on which is the best approach.
It is always better to keep old customers happy rather than win new ones? Richard Foster, Chief Commercial Officer, Intelligent Optimisation calls for a climate change in digital advertising –urging marketers to drive growth by focusing on new customer acquisition, rather than continuously retargeting existing prospects.
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.
Retailers are embracing big data, yet there is limited connection between these innovative ideas and the real time experience in each store. Despite clear changes in behaviour and attitudes, the retailer is still second guessing the customer’s expectations. Matthew Napleton, Marketing Director at Zizo. Explains why retailers need to get real-time data onto the shop … [Read more…]
Forecaster, new predictive analysis tool, has launched this week, telling marketers where and how to spend online ad budgets to deliver the greatest profit.
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine ‘Madtech’ startups to participate in the Class of 2015.
Teradata has bought Israeli app marketing platform Appoxee as the markting software provider looks to boost of mobile assets.
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.
Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market.
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil’s standard.