Measuring success and failure of display ads is crucial for digital marketers- but are the metrics truly accurate? New research suggest that the current IAB viewability standards are ‘inadequate’ and inconsistent approaches across vendors is the industry’s biggest issue.
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.
Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. Lawrence Horne, UK Director at Say Media explores the topic of viewability and the need to develop common metrics and a universal language for online video to really become a viable communications … [Read more…]
Although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data, according to new research.
Facebook is starting to drive more traffic to digital media websites than Google, as social media starts to rival search as a web discovery tool, according to new figures.
Alphabet Inc. is the new parent company in Google restructuring.
When it comes to reaching the right people online- is big data being overhyped? Justin Wenczka, Sales Director, Intelligent Optimisations discusses personalisation in terms of Big Data and targeting.
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way.
Chinese ecommerce giant Alibaba and Unilever have partnered to enable the international FMCG group to reach more Chinese consumers.