With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are striking the right design balance.
Engagement on media and publisher content on Facebook has nearly doubled in the last year, while promoted (paid) posts only take up 3% of an average user’s newsfeed, according to new research.
Dynatrace has launched a new set of tools to help marketers keep tabs of how well their mobile and online business services are performing in comparison with competitors’ campaigns.
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses.
With the festive shopping frenzy fast approaching, Matthew Napleton, Marketing Director, Zizo, identifies the four key areas that retailers should be aware of when it comes to improving their returns strategy, and highlights how data analytics can assist this process.
Amazon is mulling a data analytics service for businesses, harnessing the flood of consumer browsing and purchase data to help advertisers serve more relevant ads, according to a news report.
With the rise of smartphone payments, peer to peer lenders offering lower APR loans and the emergence of new Financial-tech start ups, Adrian Kingwell, MD of Mezzo Labs explains how high street banks can fight back – and it’s all about the data. A bank’s competitive advantage is its 1st party data, but it needs … [Read more…]
Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey.
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed.