Europe mobile trends: Early adopters continue to evolve
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.
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Europe’s online ad industry ‘accounts for 1.4m jobs’
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA).
Millennials to lead mobile Christmas shopping spree [INFOGRAPHIC]
It’s going to be a digital Christmas, with 42% of all consumers (and 60% of millennials) planning to do more Christmas shopping on their smartphone or tablet this year than last year, according to a new survey.
UK firms ‘lag behind peers in using insights and analytics’
Companies with the strongest revenue growth let insights and analytics lead the business to a far greater extent than ‘underperformers’, according to new research.
China’s Singles Day breaks ecommerce records
China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year.
New Economist ad format guarantees reader attention
The Economist has launched ‘Attention Buy’, a new model that guarantees and trades on reader attention.
Brits ‘enjoy being centre of attention twice as much as Americans’
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research.
Top analytics tips: Building a culture of data
Stuart Wilson, VP EMEA of high growth data blending and analytics company, Alteryx advises how marketers need to build a culture of data in order to use the masses amounts of information available to their greatest business advantage.
Top 5 email marketing problems: ‘Call-to-action’ biggest hurdle
Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research.
Consumers strongly skeptical of retailers’ data privacy initiatives
Retailers are struggling to understand where personalisation ends and privacy infringement begins, according to new research.