Top menswear retailers for social engagement: Ted Baker and Paul Smith lead
Ted Baker and Paul Smith have topped the list of most socially engaged premium menswear retailers, according to a new study.
analytics
Top tips: 5 things every online retailer should know about AdWords
When it comes to Pay Per Click advertising (PPC), retail heavyweights such as Amazon may hold a certain advantage due to their big pockets – but they definitely don’t hold all the cards. Thomas Coppen of Keel Over Marketing offers 5 tips for ecommerce marketers to get the most out of Google’s AdWords programme.
Top tips: The five big tech trends for 2016
The vast amount of information now flowing through businesses and across the internet is unlocking the potential for innovative new technologies and business models, but will need ever more robust security and protection. Erasmus Holm, EMEA marketing director at Stibo Systems, outlines his predictions for technology trends in the coming year.
Adobe reveals 2016 Marketing Predictions
The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton, EMEA Marketing Director, Adobe, shares his thoughts on what this means for marketers in the year ahead.
Europe ‘outpacing the world for online viewing on mobile’
Europe is outpacing the world for online viewing on mobile, with the UK and Ireland leading the way – according to new research.
Guest comment: The five things you need to think about for mobile in 2016
It’s that time of year again…holiday campaigns are in full swing. Financial planning for 2016 is underway. Now comes the inevitable review of what drove the industry forward this year, and, of course, the predictions on how things will be different next year. Opera MediaWorks has taken a year’s worth of insights from across its … [Read more…]
Top tips: Search and digital marketing- creating the right recipe
Rosie Freshwater, MD of Leapfrogg, helps brands understand online customer experience from a ‘premium’ perspective, where price doesn’t automatically translate to customer loyalty.
Shopping habits by age: Youngsters prefer smartphones, older generation prefer tablets
Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.
Guest comment: Why software will decide the winners and losers in the battle of the banks
With traditional banks adopting digital services and digital-only providers, like Atom and Fidor, pressuring the big players, who will win the battle of the banks in 2016? John Rakowski, director of technology strategy at AppDynamics, argues that, as consumers start to engage with their banks mostly via apps and online services, organisations will have to … [Read more…]
Most UK media agencies ‘have changed structure to adopt new ad tech’
Advertising technology is changing the traditional media agency model, according to new research.