Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate.
Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today’s multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.
Digital marketing has opened up a vast amount of data for marketers to link campaigns to conversions- but todays multi-channel world the customer path to purchase is becoming increasingly complex. Dora Michail, Senior Director for Audience Solutions at Yahoo looks at assessing true value of attribution modelling.
Adidas has invited fans to join ‘app squads’ in select cities around the world, as the sports brand looks to shed light on so-called ‘dark social’ channels- private sharing that is hugely popular, but difficult to track.
In 2009, Blackberry was fastest growing tech firm- showing that it’s impossible to know where the world will be in five years’ time. John Cooke, founder and managing director at Black Pepper Software, argues why it’s more important than ever for businesses to embrace emerging and disruptive technologies before it is too late.
CMOs need to embrace “creative disruption” to build brand loyalty, according to new research looking into the top areas of focus for CMOs in 2016.
The Super Bowl 50 saw a 21% year-over-year increase in app activity during the game, with Beyonce’s two-minute guest appearance during the halftime show generating the most mobile buzz, according to new research.
Marketers have their eye on visual formats this year, with more marketers than ever investing in video (up 20% from 2015), according to new research.
Choosing the right Google AdWords can generate more traffic to your ecommerce site, but mistakes can be costly. Herbert Knibiehly, VP of Marketing at Twenga Solutions looks at how to get ahead of your competition by analysing what keywords and landing pages they are using.
John Fleming, Webtrends that looks at how marketing personalisation is changing retail banking and helping in the retention and acquisition of customers.