UK high street sales slump to lowest in 25 years
The UK high street retail sector suffered the worst year for 25 years, as Brexit continued to hurt the country’s economy, but online sales stayed healthy.
analytics
Adjust brings mobile analytics service to Mexico
Mobile measurement and fraud prevention firm Adjust is expanding operations in Latin America, with the opening of an office in Mexico City.
Education technology trends for 2020: Using data to shape learning techniques
2019 has seen considerable change across the education sector, from changing Ofsted frameworks to growing teacher shortages and an increasing pace of technological change.
In-game advertising extends beyond casual games as developer confidence grows
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.
How to set up the store to better catch insights on customer demographics
With Black Friday only just in retailers’ rear-view, they will be looking for new ways to develop a customer-led strategy that will drive purchases and customer satisfaction in equal measure. Nigel Ashman, President of ONVU Retail, looks at getting the most out of in-store analytics.
How DNA-Based Personalisation Is Creating Value in Consumer Products
With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.
Data siloes ‘holding marketers back’
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
The Future of Work: Six predictions from digital industry experts
With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.
Data analytics to drive competitive advantage during Black Friday sales
With Black Friday just around the corner, Helena Schwenk, Market Intelligence at Exasol, looks at how data analytics will be pivotal in helping brands understand historical performance to forward plan for this year’s sales as well as optimise on customer behaviour like never before.