Google recently introduced new search ad for smartphone screens called Expanded Text ads (ETAs). John Stuchfield, Head of Paid Search at Found, looks at how the move give advertisers far greater control of their bids.
Nestle has opened a digital lab inside SalesForce’s New York office for its water brands, becoming the first brand to intagrate with the CRM giant in this way.
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
The data scientist has become one of the most celebrated employees of the Internet era. But Duncan Keene, UK managing director of ContentSquare, explains that an evolution in their job role is sorely needed.
The role of the Chief Marketing Technologist (CMT) role is becoming ever more important, with 64% of UK marketers believing that understanding marketing technologies has become critically important to their career success, according to new research.
Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming.
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.
How can businesses can use seemingly unimportant data to make cost savings and drive their enterprise forward? Phil Foster, Managing Director of Love Energy Savings offers a guide to how incredibly valuable data is to future development.
Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights.