Nielsen has launched a new marketing tool that addresses the increasing pace of consumer demands by claiming to help marketers test and assess the viability of new product developments “three times faster than before”.
Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out how much is customer is worth to their business, according to new research.
Although 37% of IT experts think that Artificial Intelligence (AI) will be a main technology theme for enterprises in 2017, there are mixed signals in terms of business application, investment levels and impact on society from UK IT decision makers (ITDMs), according to new research.
With Adblock Plus now selling ads itself, what is driving the rise in ad filtering? Craig Hendry, Product Management Lead at Switch Concepts, asks if ad tech is as much to blame as irrelevance when it comes to turning off consumers.
China is a hugely lucrative marker, but many western businesses fail to account for the major differences when launching their website in the country. This article from Dave Anderson, VP Marketing EMEA & APAC at Dynatrace, looks at five key mistakes retailers make creating a website for China.
Google has bought API management firm Apigee for $625, in a move that will bost the web giant’s advertising tools.
Naked Wines delivers the highest amount of engaging content to its customers across social platforms, according to new research. Berry Bros. & Rudd came second, followed by Virgin Wines in third place.
Data proficiency is now more important than a second language when it comes to required business skills, according to new research.
With intelligent personalisation taking centre stage in modern marketing, how will artificial intelligence change the relationship between brands and consumers? Benjamin Graham, Director of Communication at personalised marketing app Clemmie, looks at how marketers can make the most of AI.
Autonomous vehicles will open up entirely new opportunities for advertisers, writes Johannes Heinze, managing director EMEA at AppLovin.