Consumers who share a brand’s content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers, according to new research.
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.
Nearly half of consumers have a ‘ghost’ email account that is active but no longer used, according to new research.
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales.
Consumers now have more ways to interact with brand than ever. So how do marketers keep track of ever more diverse paths to purchase? Tom Blacksell, Managing director of decision analytics and marketing services, Experian, offers tips on creating a solid cross-device strategy.
Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.
Four out of five people prefer that human customer service interactions remain a part of customer service, according to a new global survey.
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.
Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.
Spanish telecoms operator Movistar+ has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.