UK shoppers rate retail experiences “merely average”
Only 40% of UK shoppers think their favourite retailers provide a good or great customer experience, and accurately anticipate their needs, according to new research.
analytics
New analytics took helps luxury brands understand cross-border shopping
Contactlab, a fast growing engagement marketing platform for lifestyle brands, and Amadeus Italia, the Italian branch of the provider of next generation technology solutions for the global travel industry announce a partnership to create a Travel Intelligence solution called Luxury lab.
9 in 10 consumers worried about online privacy (but most want personalisation too)
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.
The quicker, safer and more immersive future of mobile commerce
On the back of Alibaba’s $2.6bn bid to acquire Chinese mall operator, Intime, Saima Alibhai at Bronto Software looks at the current state of mobile commerce in the UK and what the next stage of mobile commerce and innovation will bring for consumers.
European app trends in 2017: Business apps on the rise
UK app usage has increased by 28% in the last year as Brits turn to their phones for social and professional tasks, according to the latest report from Flurry.
1 in 3 online transactions may be misattributed by marketers- study
Retailers who lack a cross-device perspective may misattribute up to 31% of their transactions, according to new research looking into how companies track their customer’s purchase journeys.
Snapchat demographics: US “less dominated by 18-24s compared to UK”
Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data.
Top data leaders of 2017: Sainsbury’s Andrew Day tops list
Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data.
Hootsuite buys LiftMetrix to boost social marketing tools
Hootsuite has bought social analytics company LiftMetrix, building on the company’s recent momentum in social marketing.
Top tips for marketers looking to score with seasonal marketing
Håkan Thyr, Director, Strategic partnerships, EMEA at ChannelAdvisor, offers some top tips for online marketers looking for extra visibility during peak seasons.