Apple’s latest Intelligent Tracking Prevention (ITP) update aims to increase user privacy by preventing unwanted tracking – but could have a major impact on digital marketing, particularly when it comes to technology such as analytics and A/B testing tools. Jean-Noël Rivasseau, CTO and Founder, Kameleoon, explains ITP, how it works, the impact it has on … [Read more…]
As cybersecurity grows in importance, which influencers are proving most popular on social media? New research reveals the top 10.
Retail evolves at a rapid pace, making it important to communicate with customers at exactly the right time, engage with shoppers at all stages of the buying journey and properly segment to understand them better. Michael Poyser, Chief Analytics Officer at Ecrebo looks at how retail marketers can take seasonality to a new level to boost the bottom line instead of simply relying on blanket discounts and promotions that only succeed in attracting short-term footfall and don’t reward for ongoing buying behaviour.
Amazon-owned connected doorbell app Ring contains trackers sending personally identifiable information to third parties, including Facebook and Google, according to a new investigation.
Despite the continued competitive onslaught from tech firms and over-the-top (OTT) providers, telco communication and data services will still command 50 percent of the overall digital consumer services industry by 2023, according to Ovum’s Consumer Digital Revenue Opportunity Model.
Amazon Web Services and Guinness Six Nations are introducing five new, real-time, rugby statistics to give fans deeper insights into on-field action, ahead of the tournament that kicks off this weekend.
The decade ahead is one anticipated to be swept with technological disruption, as we are digitising every aspect of our day-to-day lives. The way we pay for things makes no exception. GlobalData, a leading data and analytics company has forecast which countries will most likely be the leaders in moving towards a truly cashless society.
PlumSlice Labs has launched the PlumSlice Product Platform, a solution designed to bridge complex business processes around the product lifecycle.
A quarter of British organisations are failing to carry out any kind of training or coaching for their marketing and sales staff.
True Fit, has struck a strategic partnership with Google Cloud to boost its clothing and footwear personalisation platform for clients.