Testplant has launched its Digital Automation Intelligence Suite to address significant development challenges it has identified as enterprises race to keep up with the pace of digital transformation.
Health and fitness apps have become widely popular over the past few years, with usage growing by over 330% in the last three years, according to new research.
We all know mobile usage is soaring, but how does that translate to real-time analytics? This new interactive infographic from gambling reviews site PlayMobi shows the live usage stats from some of the world’s biggest apps.
AppNexus and Rubicon Project have teamed up to create Prebid.org inc. an independent organisation dedicated to the development and promotion of open-source header bidding solutions to drive publisher monetisation.
Brands are under further pressure to meet the demands of European consumers as their email habits continue to evolve, but the medium remains the most popular marketing channel, according to new research.
UK marketers must rethink their engagement strategy to move beyond the transactional experiences consumers currently anticipate, according to new research.
Analytics is more crucial than ever in today’s digital marketing world- but it’s about more than cold, hard data. Sandeep Saini, VP of Analytics Grazitti Interactive, a digital agency, and Chiara Pensato, Senior Director, EMEA Marketing, Alteryx share why connecting with the rest of the business is a crucial skill for analysts.
Emails are opened and read 14.2% of the time, but consumers have been more cautious about clicking with a reduction in the aggregate click through rate from 1.8% in 2015 to 1.6% in 2016, according to new research.
Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.
More and more companies are trying to get into the people-based marketing space. But while many claim to have data sources, they simply rely on device IDs, not building accurate and in depth personas for individuals. Toby Benjamin, VP Platform Partnerships, Viant, explains how they’re missing the three key things which constitute a true people-based … [Read more…]