Location technology firm Blis has launched Smart Trends, a new analytics tool that allows marketers to analyse consumer behaviour, from audience profiling, to exposure, to attribution, by capturing and activating mobile movement data.
It is no secret that consumers are reaching for their mobile more and more when it comes to browsing websites. However, many still browse on their mobile and buy on their desktop. Duncan Keene, UK Managing Director at ContentSquare explains how retailers can turn mobile browsers into buyers.
In a world where customers are increasingly connected, new challenges constantly arise for retailers who need to ensure that they are rightfully targeting the customers both online and in the stores. Declan Kennedy, CEO at StitcherAds shares solutions for retailers to build hyper-personalised marketing campaigns.
Unilever has revealed 30 of the most ambitious startups and scale-ups to be part of the Unilever Foundry 30 South East Asia and Australasia (SEAA).
Next year will be “a year of reckoning” for many companies, according to a new report which argues that while the overall marketplace may be healthy, the future of individual businesses is as uncertain as it has ever been.
Does data analytics offer any value at all on the busiest shopping day of the year? Most definitely, if you want to deliver the fastest, slickest and most effective shopping experience, insists Duncan Keene, UK Managing Director, ContentSquare.
Google has launched a new analytics tool that helps businesses identify new customers and grow their export sales online.
GlobalWebIndex and BuzzFeed are looking to gain a deeper understanding of BuzzFeed’s audiences in order to secure a more diverse range of advertising partnerships.
In her appearance before the House of Lords Communications Committee, DMA Talent MD Kate Burnett calls for Government to do more to support the future success of the data-driven creative industries.
Digital performance pioneer Found has acquired youth marketing agency Disrupt, combining each firm’s data analytics, social content and performance marketing.