Mastercard partners IBM for EU data trust ahead of GDPR
Mastercard and IBM teaming up to create a new ‘data trust’ within the EU, called Truata.
analytics
Marketers admit 26% of their budget will be wasted in 2018
Marketers estimate they will waste 26% of their marketing budget in 2018 on the wrong channels or strategies, according to a new global report that cross-examines four key modern marketer profiles.
Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.
Top tips: Building a more collaborative and flexible workplace to meet the needs of the always-on customer
Demand for remote and flexible working has risen dramatically over the last few years. Nick Nonini, Managing Director EMEA at Verint Systems, looks at how businesses are empowering their workforce to meet the demands of the always on customer.
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
Less connected businesses could be missing out on $500m in revenue
Poor data integration is leading to missed revenue opportunities for unknowing businesses, according to new research.
Clicksco debuts AI-based audience management platform
Clicksco has launched ‘Carbon’ an audience management platform (AMP), letting agencies and advertisers use their audience data for better personalisation and greater revenue.
Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
Snapchat beats expectations as shares rise 20%
Snapchat has reported surging growth in users and revenue in its latest quarter, reviving hopes that it can compete with Facebook’s Instagram and sending its shares up more than 20%.
Top 10 Super Bowl ads: Pepsi gets most social buzz
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.