analytics
Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)
Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.
Guest comment: Bad app experiences are costing retailers millions
Mobile dominates retailers’ online traffic, but conversion figures are often appalling. The quality of the mobile app experience has to improve if customers are to move from browsing to purchasing insists Duncan Keene, UK Managing Director, ContentSquare.
Analytics trends: What metrics actually matter to marketers
There are several disconnects between the metrics that marketers are measuring compared to those of the rest of the business, according to new research.