‘Tablet Tuesday’ set to break records as Christmas Day downloading fever to grip world
Christmas Day has been labelled ‘Tablet Tuesday’ as consumers redeem the vouchers bought for them by last-minute shoppers, according to a new report.
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20 biggest marketing blunders of 2012
Everyone makes mistakes- but some mistakes are bigger than others. From Apple’s wonky maps to Yahoo’s boss being fired over alleged ‘fake CV claims’- this year saw plenty of high-profile digital disasters. As part of our 2012 review, Netimperative salutes those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to … [Read more…]
Ecommerce trends in 2012: The 10 biggest headlines of the year
Shopping went social in 2012, with online retailers integrating ‘Likes’ and ‘Pin It’ buttons to boost sharing and purchases. In the UK, Christmas 2012 is on track to be another record-breaker for online retail, while in the US, $1.46bn was spent on cyber monday this year alone. As part of a 2012 review, Netimperative looks … [Read more…]
Internet regulation trends in 2012: The 10 biggest headlines of the year
As digital grows at a rapid pace, law-makers struggle to keep up. In the UK, Lord Levinson would have us believe in his final media ethics report, digital media is an ‘ethical vacuum’ beyond regulation. Despite this rather despondent outlook, there were plently of high-profile legal tussles over the past 12 months. As part of … [Read more…]
Top mobile commerce tips: Best in showrooming
‘Showrooming’ is the retail Christmas trend of 2012, with shoppers walking the high streets to browse real products while they shop for a cheaper deal online. Fadi Shuman at Pod1 looks at how to make the most of this growing trend.
Digital media trends in 2012: The 10 biggest headlines of the year
As Google’s upcoming augmented reality glasses show, digital media is fast encroaching on every aspect of modern life. The pace of technological change has been phenomenal, and as technologies converge and media habits change, marketers need to adapt their budgets accordingly. As part of a 2012 review, Netimperative looks back at the 10 most popular … [Read more…]
Gaming and app trends in 2012: The 10 biggest headlines of the year
From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and Facebook, and downloading or streaming music and videos are things … [Read more…]
Digital advertising trends in 2012: The 10 biggest headlines of the year
Despite the global economic gloom, online advertising spend and revenues continued to soar during 2012, outpacing all other media. Google, Facebook, Apple, Microsoft, Yahoo and Amazon all made major moves this year as the battle lines for digital ad dollars online became blurred. As part of a new 2012 review series, Netimperative looks back at … [Read more…]
Ecommerce trends: The rise of 'multi-channel' shopping
The convenience of online shopping and retailer’s website functionality are key motivations for the adoption of online grocery shopping by consumers. 20% of the UK internet population visit the leading grocery retailers’ websites each month, with an average of 1.3 million consumers purchasing online.
Ecommerce trends: The rise of ‘multi-channel’ shopping
The convenience of online shopping and retailer’s website functionality are key motivations for the adoption of online grocery shopping by consumers. 20% of the UK internet population visit the leading grocery retailers’ websites each month, with an average of 1.3 million consumers purchasing online.