Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.
Sophisticated consumers are more accepting than ever of mobile as a shopping channel, with 59% of smartphone owners shopping during 2012, according to new research.
In just one minute, 204 million emails are sent, six million Facebook pages are viewed and 47,000 apps and 1.3 million YouTube clips are downloaded worldwide, according to new research.
In a surprise move, Google is to shut down its popular RSS tool ‘Google Reader’ in July, sparking outcry from its loyal user base.
Games giant Electronics Arts has been forced to apologise for a disastrous launch of the latest version of town-planning title SimCity, offering a free game as a means of compensation.
Pinterest has launched new analytics tools to help businesses monitor user behaviour on the popular online scrapbooking site.
In a PR move, a Washington dive bar has become the first establishment to ban Google’s Glass, citing privacy concerns for patrons, ahead of the launch of the augmented reality eyewear later this year.
To mark its first birthday, Google Play is launching a sale, as the internet giant continues to push its app store to rival Apple and Amazon in the paid digital content market.
Tesco has expanded its video streaming service Blinkbox with new music and ebook stores, as the UK-based supermarket giant looks to rival web giants such as Amazon, Google and Apple in the lucrative mobile entertainment market.
Groupon has ousted its founder and CEO Andrew Mason, after the embattled daily deals site posted another quarterly loss, prompting a 24% slide in its share price on Thursday.