UK marketers prefer online or social media channels as the best routes to reach target audiences, with only 3% choosing cold-calling as their preferred means of reaching prospects.
Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience.
Google has adjusted the way it counts an active Android phone user, in a bid to provide developers and marketers with a more accurate measure of its audience.
High street music retailer HMV will be given a lifeline after a rescue deal which could save 2,500 jobs and up to 136 stores.
Online retailer Amazon is to buy book discovery and recommendation website Good Reads for an undisclosed sum.
Amazon UK has been relegated to fourth position in the cooking appliances sector, as Argos soars ahead, according to new data.
Shopping integrations in Google US results have dropped dramatically, coinciding with Google Shopping becoming a paid for service in the US since October, according to a new study.
Shopping integrations in Google US results have dropped dramatically, coinciding with Google Shopping becoming a paid for service in the US since October, according to a new study.
Three quarters (75%) of UK and US consumers are oblivious to the new ‘.brand’ domains, despite high profile brands adopting the new web extensions, according to a new survey.
Brand marketers must follow in the footsteps of Barack Obama’s 2012 re-election campaign to succeed in producing personalised communications with customers, claims Harper Reed, the technology and data guru behind Obama’s campaign.