Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.
Amazon is offering free tools to let developers better understand how users are interacting with their Android apps distributed by the online retailer.
An increase in smartphone adoption and usage is giving retailers and brands with substantial new opportunities to target shoppers – at any time or any place, according to new research.
Amazon Studios has selected five original series to be available via the Internet retailer’s subscription video service starting later in 2013.
Hackers- whether cyber-criminals, online vigilantes, political activists or even government agents- have become the bogeymen of the digital age, with high profile cases of cyber-breaches hitting the headlines on a weekly basis. But just who are these seemingly ‘anonymous’ people? And what motivates them to delve into these murky digital waters? In part one of … [Read more…]
Google has been accused of ignoring its own mantra and doing “evil in using smoke and mirrors to avoid paying tax” by UK MPs this week.
The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed … [Read more…]
Yahoo is considering another bid for video streaming service Hulu, after negotiations with rival Dailymotion failed, according to reports.
Last week saw YouTube unveil its paid subscription channels, letting users watch content such as national Georaphic and Sesame Street episodes online for a monthly channel fee as low as $0.99. Stuart Fuller, Director of Commercial Operations and Communications at NetNames, examines how the move needs to adapt to keep up with the shift to … [Read more…]
YouTube is testing paid channels on its website, charging user from $0.99 a month to watch select content such as full Sesame Street episodes or the National Geographic Kids channel.