Top 10 web brands in the US: Google leads but Facebook dominates user engagement
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November.
Amazon
SLI sees 50% increase in sites searches in December
Global ‘Software as a Service’ (SaaS) site search provider SLI Systems handled over one billion search queries for its clients in December 2013, representing year-on-year growth of 50%, well above the average 14% across the ecommerce industry.
Top tips: Expanding horizons- using analytics to increase customer value
In the midst of tough competition, online retailers must focus on two key objectives –maximising sales per customer and minimising churn. To achieve this, customer engagement marketing is essential to segment an audience and target them throughout different stages of the lifecycle. Steven Ledgerwood, UK managing director, emarsy, looks at how online retailers can use … [Read more…]
Retail apps: How are consumers shopping on mobiles?
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. This infographic looks at how consumers interact with major retailers … [Read more…]
Biggest U-turn yet? Microsoft axes DRM restrictions after web outcry
In one of the most striking examples of internet protest power yet seen, Microsoft has reversed its controversial decision to impose restrictions on pre-owned games on its upcoming Xbox One console.
Yandex detects short and long-term user interests with personalised search
Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process.
Third of Brits ‘want Amazon to open high street stores’
Nearly a third of UK shoppers want Amazon to open bricks-and-mortar stores in the country, with many people dissatisfied with the current state of high streets, according to a new survey.
Top tips: The dangers of shared links
Commonly used in cloud apps like Dropbox and Evernote, shared links are URLs that take any recipient directly to the file they need, without giving access to any other part of an account. While they are useful and growing in popularity, David Gibson, VP at Varonis, offers a warning about the dangers of shared links … [Read more…]
Right to reply: Corporation tax avoidance- Nowhere to hide
With web giants such as Google, Amazon and Apple in the dock over their corporate tax affairs, Chartered Tax Advisor David Adams offers his view on the changing climate of taxation.
'Generation Y' favours internet brands- Amazon more popular than Google (infographic)
Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.