AppFlood mobile RTB platform links Eastern and Western brands and publishers
Global mobile advertising network AppFlood has launched a mobile Real-Time Bidding (RTB) platform in China.
Amazon
Amazon turns kitchen into shopping cart with ‘Dash’ wand
Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen.
Yahoo to make own web TV shows
Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars.
Amazon takes on Apple and Google with Fire TV streaming device
Amazon is introducing a set top box that allows streaming of online video content in a bid to rival than other streaming services such as Apple TV and Google Chromecast.
Larger screens driving mobile video usage
Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to Strategy Analytics.
iTunes and Amazon hit by planned download tax hike
Digital downloads such as apps, eBooks, films and MP3s could all see their prices rise next year, under new UK government plans to bring taxes inline with location.
McDonald’s hires first European ‘digital boss’ from Facebook
McDonald’s has appointed former Facebook client partner Lex Bradshaw-Zanger as its first European digital chief to accelerate the rollout of mobile and web-based services across the region.
Case study: Square Meal gets 400% conversion boost with predictive technology
Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response.
Digital trends in Germany 2014: Gutefrage and Hubert Burda get biggest growth
Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research.
Primark gets 1.7m likes in 6 months on Facebook
Low cost fashion retailer Primark has stormed into the UK top five for the first time in the latest Retail Social Media Benchmark results from eDigitalResearch after attracting 1.7 million ‘likes’ on their Facebook page alone in the past six months.