Guest comment : From omni channel to omni payments
The days of credit card payments could be numbered, as consumers opt for a range of alternative, more convenient ways of paying online, according to Jasper Bell, Strategy Consultant at Amaze.
Amazon
US web trends: App use overtaking desktop and web browsing
Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research.
Uber takes on AmazonFresh with grocery delivery service
Uber is testing a grocery delivery service in the US, as the firm looks to take successful social taxi service to other sectors.
Lay’s teams up with Uber for picnic basket campaign
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.
Is BuzzFeed worth three times more than the Washington Post?
BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post.
Top marketing tips: Sod incremental. To succeed businesses must think small!
The idea of incremental change is becoming outdated. Brands take years to develop and business plans months to prepare, yet in a single click consumers and competitors anywhere can change it in any direction… and tell millions of others. Karen Connell founder of The SMALLmighty, explains why brands need to think small- and get real … [Read more…]
Flappy Bird returns with ‘less addictive’ version… but only on Amazon Fire
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out.
Guest comment: Can the CMO and CIO merge islands?
The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.
Google Glass to get barcode scanner with eBay’s RedLaser
Google Glass is to get its own barcode scanner, via eBay’s Redlaser app, opening up new channels for marketers in the process.
Amazon goes on the offensive: card readers, 3D printing store, video shorts and DRM-free comics
With headlines last week focussing on Amazon’s unexpectedly high quarterly loses, it’s easy to miss just how how far and wide the company is continuing to expand and experiment across the digital landscape. Here are four new products or shifts worth keeping an eye on…