Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website.
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions?
Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media wastage is within reach. The Internet of Things is unlocking a new paradigm in … [Read more…]
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.
With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from across the pond to ensure early impactful sales in the run … [Read more…]
Amazon has expanded its partnership with Twitter via a new hashtag function that lets customers to add items to their Amazon Wish List without leaving the social network.
Chinese online retailer Alibaba has smashed records with the largest public offering in US history – and is now as valuable as Facebook after just one day on Wall Street.
Nearly 9 in 10 online shoppers (89%) visit customers visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research.
Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research.