Amazon Dash: Smart dishwasher does the detergent shopping for you
Whirlpool is linking up its range of new refrigerators and dishwashers to Amazon Dash, so they can order replacement products automatically.
Amazon
The year in digital: The best (and worst) of marketing in 2015
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special report, we’ve gathered together the biggest headlines you might have … [Read more…]
Gaming trends in 2015: Virtual reality and social media on collision course
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands and consumers closer than ever. As part of our review of the year, … [Read more…]
1 in 5 ‘only use phone’ for Christmas shopping in US
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.
Top tips: 5 things every online retailer should know about AdWords
When it comes to Pay Per Click advertising (PPC), retail heavyweights such as Amazon may hold a certain advantage due to their big pockets – but they definitely don’t hold all the cards. Thomas Coppen of Keel Over Marketing offers 5 tips for ecommerce marketers to get the most out of Google’s AdWords programme.
Ecommerce trends in 2015: The era of real-time retailing
With Amazon opening its first physical store, Apple Pay replacing credit cards and self-updating pricing labels in supermarkets, the worlds of ecommerce and high street retail are becoming ever-more entwined. As part of our review of the year, we look back at the key trends that shaped ecommerce in 2015, including China’s record-breaking ‘Singles day’, … [Read more…]
Content Marketing trends in 2015: BuzzFeed hits big leagues as video screen time matches TV
BuzzFeed teamed up with WPP to form a content marketing behemoth this year, as native content got more sophisticated. With Facebook and Twitter becoming key news sources and brands becoming content factories, traditional media giants are worried. As part of our review of the year, we look back at the key trends that shaped content … [Read more…]
Internet of Things trends in 2015: Creepy dolls, smart whisky bottles and talking trash
After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices. This move towards a ‘programmable world’ is creating an explosion of new customer touchpoints for marketers to harvest. As part … [Read more…]
Marketers’ biggest trends and anxieties for 2016: Social commerce; predictive tech and location marketing
The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends.
Facebook takes on Periscope with live streaming video service
Facebook has launched a new service that lets users stream live video on the social network.