Pokemon Go! is huge- but how can brands get involved in the catch ‘em all craze? Josie Scotchmer, Marketing Manager at Mailjet looks at how the games’ predecessor Ingress has started using emails- and how this may be a valuable tool for brands as sponsored Pokestops roll out in the near future.
Retail giant Walmart has bought online retailer Jet.com for $3.3bn (£2.5bn), one of Amazon’s biggest online challengers, in a major statement of intent from the superstore giant.
John White, managing director of Radical Company, looks into the four areas businesses must consider when embarking on a digital transformation project to protect against failure.
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research.
Retail spend on paid search advertising in the UK has risen by 24% year-on-year for the first half of 2016, according to new research.
While 39% of Brazilians think they could build a website, only 16% of British workers feel the same, according to a new global survey looking at digital skills in the workplace. The poll, conducted by Barclays, found that UK employers are failing to train their staff up to the level of digital skills they require … [Read more…]
Amazon today said that it has reached agreement to partner the UK government in tests to explore the viability of delivering small parcels by drone. This is the first time such tests will be allowed in Britain. A cross governmental team supported by the Civil Aviation Authority have allowed Amazon to test three key aspects … [Read more…]
Amazon is testing a new scheme where it pays ordinary people to deliver its packages.
Karen Eccles, Commercial Director UK, Innovid outlines four factors that advertisers should consider as TV continues to shift to digital.
Following the second UK Amazon Prime Day earlier this week, Brits rushed to buy electronics such as fitbit and headphones, according to new research.