Guest comment: Digital platforms that businesses cannot ignore
Lucjan Zaborowski, Head of Digital for 1E, looks at the strategies and platforms that businesses should consider when planning their 2017 marketing budgets.
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Mobile apps 10 years on: Social and daily habits apps top list
A decade on from their creation, mobile apps usage is growing more than ever, according to new research.
Online Merchandising – time to break all the rules
Online retailers are missing out on sales opportunities because they are unable to create relevant merchandising rules for each customer. Sören Meelby, VP of Marketing at Apptus argues that the time is now for retailers to stop struggling with rules-based personalisation and move onto the next phase of predictive machine-learning.
Top 5 marketing-related searches of the year
With 2016 drawn to a close, Microsoft’s Bing Ads has released the top marketing related searches of 2016.
Snapchat sets up international HQ in London
Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”.
Top 10 smartphone apps in the US
Facebook and its standalone messenger app were the top two apps in the US last year, according to new research from Nielsen.
Amazon plans flying warehouses: Drone deliveries from the sky?
Amazon has submitted a patent application for a futuristic flying warehouse that floats thousands of feet in the air, from which the online retailer could dispatch swarms of delivery drones to key areas.
Dreaming of an AI Christmas? Amazon Echo sells out as gift of choice this year
Demand for Amazon’s smart speaker has been higher than expected, with the Echo device now sold out until mid-January, according to the online retailer’s website.
The year in review: 16 biggest digital trends of 2016
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of … [Read more…]
2017 Marketing Predictions: Voice marketing, bots and breaking the filter bubble
From marketing to machines to ‘humanising’ technology, John Watton, EMEA Marketing Director, Adobe offers six predictions on the focus for marketers in 2017.