Amazon to deliver Whole Foods groceries to Prime members
Amazon has started delivery Whole Foods groceries to Prime customers in the US, six months after the retail giant acquired the supermarket chain.
Amazon
Right to reply: Amazon Go on in, but only if you look the part
One week on from its launch, Amazon Go is an impressive state-of-the-art retail experience, but is it the future of shopping or a PR-fuelled own goal? Antony Edwards, CTO, Testplant, looks at how the store means Amazon has lost customer recommended purchases – one of the very things that fuelled its boom in growth in … [Read more…]
Super Bowl 2018: The social media stats
Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.
Top 10 Super Bowl ads: Pepsi gets most social buzz
Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.
Alibaba sales soar 56% after record Singles Day sales
Record spending at its Singles Day shopping event helped sales at Chinese e-commerce giant Alibaba saw surge 56% in the last three months of 2017 on the back of record-breaking Singles day sales.
Amazon posts record profits after holiday season boom
Amazon saw sales jump by nearly a third last year, helped by growth in its Prime delivery service.
Is Your Facebook campaign optimisation hurting your results? Here is how to fix it.
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]
The rise of ‘Dark UX’: Top brands accused of ‘tricking’ consumers into spending
Major retailers including Amazon, Boohoo and AO.com are using ‘Dark UX’ methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report.
Right to reply: Will other supermarkets follow Amazon Go’s example?
This week Amazon opened its first checkout-less supermarket in Seattle. Terry Hunter, UK MD of Astound Commerce examines whether other supermarkets will follow Amazon’s example.
Social advertising trends: Major shift from organic to paid in past year
There has been 54% year-on-year increase in ad spend across all major social media platforms around the world, as advertisers move from organic and viral sharing to paid and sponsored advertising, according to new research.