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Amazon

Third of digital marketers ‘losing sleep‘ over competition from Amazon

May 2, 2018

Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.

E-commerce advertising, Amazon, brands, digital marketing, ecommerce

YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’

April 30, 2018

YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.

Ads, Content, Video advertising, Amazon, brands, Google, media

Brands tripling spend on Amazon ads to reach intent-driven shoppers

April 30, 2018

Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.

Ads, E-commerce, Search advertising, Amazon, brands, content, ecommerce

Online’s share of grocery sales growing at “pedestrian rate”

April 27, 2018

Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.

E-commerce Amazon, analytics, Apple, Google, retail

Amazon sales grow 43% as Prime members rise by 100m

April 27, 2018
Amazon enjoys record sales quarter
Amazon enjoys record sales quarter

Amazon has seen a huge 43% rise in first quarter sales to $51bn, as investors grow more confident about the ecommerce giant’s new businesses including subscription services, advertising and cloud computing.

E-commerce advertising, Amazon, brands, content, ecommerce

Music streaming revenues overtake CDs for first time

April 26, 2018

Global streaming music revenues have overtaken income from the sale of traditional formats for the first time last year, as the booming popularity the service put an end to the era of the CD.

Content, E-commerce, News Amazon, Apple, Europe, Facebook, global

Facebook profit hits all-time high despite data scandal

April 26, 2018
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.
Facebook has beaten analysts’ estimates for quarterly revenue on and forecast similar growth ahead, as businesses used its digital ads tools despite a brand boycott and the economic upheaval of the coronavirus pandemic.

Facebook has announced that its Q1 revenue grew by 49% to $12bn with profit up 65%, but analysts will have to wait to see whether the recent data scandal and #DeleteFacebook campaign will dent second quarter profits.

Ads, Content, Mobile, Social advertising, Amazon, brands, Brazil, content

UK businesses ‘must act now to avoid tech giant domination by 2025’

April 26, 2018

By 2025, 80% of all digital services to be delivered through a few core platforms, according to a new forecast.

Ads, News, Regulation Amazon, apps, China, Entertainment, Facebook

Amazon now delivers packages to car boots

April 24, 2018

Amazon has launched a new service that gives its couriers access to a person’s vehicle to leave package deliveries inside.

E-commerce Amazon, brands

Influencer marketing trends: Big brands ‘wasting money’ on fake followers

April 23, 2018

Two Procter and Gamble brands are among the top 10 advertisers using paid influencers with fake followers, while Heinz Ketchup is the most efficient brand on Instagram with a sub-$2 CPM, according to new research.

Ads, Content, Social Amazon, analytics, brands, marketing
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