Amazon Archives

Prime Day: A $1.6bn loss-leader creating millions more Prime members

July 5, 2018

Amazon’s Prime Day is the biggest loss-leader in history, enticing millions more shoppers into Prime membership, says e-commerce delivery specialist ParcelHero

Drake takes over Spotify: Angry customers get refund for ‘annoying’ music promo

July 4, 2018

Subscribers to the ad-free Spotify Premium plan have been issued refunds, claiming playlist promotions for Drake’s new album count as adverts.

Kroger to test self-driving delivery cars this year

July 2, 2018

Kroger is testing driverless grocery deliveries this autumn as the US supermarket chain looks to ramp up its ecommerce operations amid rising competition from the likes of Amazon.

Tesco tests till-free stores with ‘Scan Pay Go’ app

June 29, 2018

Tesco is testing a new “shop and go” technology that lets customers scan and pay for their groceries on their smartphone and then walk out of the store without visiting a till.

Guest comment: Cannes the party continue?

June 27, 2018

On his return from the Riviera, Chris Childs, managing director UK at creative mobile DSP TabMo, looks at some of the key themes from this year’s Cannes Lion’s festival, including AT&T’s programmatic venture, lower attendance and the GDPR void.

81% of global consumers think organisations provide ‘disconnected experience’

June 20, 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.

Integrating search and social ‘biggest challenge for digital advertisers’ for 2018

June 19, 2018

Integrating search and social channels has emerged as the biggest challenge for advertisers globally in 2018.

Voice technology: Business use to triple over next year

June 14, 2018

The vast majority (85%) of businesses will use voice technology – such as Amazon’s Alexa or Microsoft’s Cortana voice-activated assistants – to communicate with customers within the next year according to research.

Universities are the biggest employer of AI talent in UK- report

June 14, 2018

The biggest creator of AI-related jobs is Imperial College London, with its recruitment drive accounting for 7.4% of all AI vacancies, as universities dominate recruitment in the sector, according to new research.

Cannes 2018: The 10 biggest YouTube ads since last year’s festival

June 12, 2018

With Cannes Lions 2018 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.