Amazon Archives

Netflix tests adverts for its own shows on ‘binge watchers’

October 29, 2018

Most loved brands in the UK: Everyone loves Netflix (except Gen Z)

Video streaming giant Netflix is running adverts for its own content during buffering between shows.

Amazon sees record profits of $3bn (but shares fall on growth worries)

October 29, 2018

Amazon has announced a record profit for the last three months of nearly $3bn, but lower-than-expected revenue growth resulted in shares dropping 10% for the online retail giant.

Instagram overtakes Snapchat use among US teens (and marketers are following)

October 25, 2018

Instagram has overtaken Snapchat as the most used social media app among US teens, with its appeal to marketers also growing, according to new research.

Video trends: Pre-teens driving huge surge in on-demand viewing

October 24, 2018

There has been a massive surge in on-demand viewing in the UK, driven by 8-12 years olds, according to new research.

Marketing and retail: 5 tips for closing the sales gap

October 24, 2018

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities.

Instagram ad spend growing 3 times faster than Facebook- report

October 22, 2018

Brands’ spend on Instagram ads increased 94% year-on-year (YoY), faster than spend on core Facebook ads (37% YoY) in the third quarter of 2018 according to new research.

Consumers to spend nearly £2.5bn in online purchases on Black Friday

October 18, 2018

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research.

Just 1 in 10 online shoppers visit a brand’s website when searching for products

October 18, 2018

Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.

CRM trends: Customers increasingly contacting brands as demand for chatbots grows

October 12, 2018

The average UK consumer now contacts organisations 9 times per month, equating to 463.5 million monthly contacts – which costs brands an estimated £1.227 billion per month to answer, according to new research.

Rakuten Marketing predictive AI connects brands with unexpected online audiences

October 9, 2018

Rakuten Marketing has launched the latest edition of its proprietary artificial intelligence (AI) and machine learning (ML) technology, growing the performance and scale of the Rakuten Marketing Prospecting product.