Amazon
eBay builds own ad tech platform to boost advertising relevance
Ebay has launched a new ‘shopper insights and influence’ platform, letting advertisers sell their ads in a fair auction via eBay, rather than having to trust an independent vendor to do so.
Top chatbot tips: Is all AI created equal?
From chatbots to programmatic marketing, artificial intelligence is booming in marketing. But how do we define ‘AI’? And are there different levels and applications of machine learning technology? Ryan Lester, Director, Customer Engagement Technologies, LogMeIn explains the different types of AI capabilities that exist when it comes enabling customer service.