European mobile ad marketplace Adfonic believes that 2011 will be a step change for mobile advertising, driven by the growth in smartphones and tablets along with exciting new mobile marketing opportunities for brands and agencies. Here, Paul Childs, Chief Operations Officer at Adfonic gives his Top 10 predictions for the New Year.
YouTube is the most popular video site across Latin America and Spain, with Brazil notching up the highest audience figures, according to new research.
When it comes to transparent online marketing, just counting the clcikthroughs isn’t enough. Stuart Colman, Managing Director UK, AudienceScience explains why is how you interpret and integrate the consumer data that really counts…
The Association of Online Publishers (AOP) unveils its first research study “The New Rules of Engagement”. The new research examines advertising engagement: the relationship between consumer engagement with website content and particularly their reaction to advertising on different website types: original content sites, portals and social networks.
The end of 2010 marks the fifth anniversary of Stream:20, one of the UK’s leading digital marketing consultancies. Founded back in 2005 by Serge Milbank and Matt Barker following a car malfunction, Stream:20 now counts Sky, National Express, EMI, BetFair and Ted Baker amongst its clients.
The end of 2010 marks the fifth anniversary of Stream:20, one of the UK’s leading digital marketing consultancies. Founded back in 2005 by Serge Milbank and Matt Barker following a car malfunction, Stream:20 now counts Sky, National Express, EMI, BetFair and Ted Baker amongst its clients.
This week’s movers and shakers in the digital industry: Sportingbet | Random House | Plusnet | Coca-Cola | Face & Nokia | Strongmail | Bongiono | Invisiblehand | Blue Barracuda | Contiki | Just search | Moneybookers | Tomorrow People | Marie Claire | Stream: 20 | Rank Interactive | RSPCA & I Spy Marketing … [Read more…]
Video ad network smartclip has teamed with meta morph, a Berlin-based independent supplier for digital interactive television, to launch a new advertising technology, the Universal Television Adserver Interface (UTAI) which is designed to standardise and simplify video advertising on hybrid TVs.
Magiq’s parent company Speed-Trap, has raised £2m in venture capital funding from international venture capital firm Beringea LLP and IS Solutions Plc.
Brightcove has launched an office in Australia, as the online video platform contuinues its global expansion.