Sorrell hints at WPP’s return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
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Sorrell hints at WPP's return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
Meltwater buys Jitterjam to boost social CRM
Social media monitoring group The Meltwater Group, has bought social CRM software provider JitterJam for $6m.
Top 5 recruitment tips: Digitally modified staff- Find the perfect match
Creative agencies live and die by the strength of their ideas and business savvy – so how do ensure you’ve got the right people on your side? Mark Bower, MD of Coolpink, offers 5 tips to effectively fill ‘creative’ roles within agencies.
UK media buyers survey: Budgets shift to video on-demand ads
The online video advertising market will experience its most significant growth to date this year due to advances in measurement techniques, according to a new report from Web TV Enterprise.
Right to reply: Ezinearticles.com unfairly penalized by Google’s search upgrade?
Last month saw Google update its search algorithms to filter out duplicate content, in a bid to produce higher quality results and combat so-called ‘content farms’. But have some good quality sites suffered as a result? Emily Hill, Managing Director of Write My Site, looks at the case of one publisher, ezinearticles.com.
Top tips: Avoiding Twittertasthrophies- 5 rules for maintaining a corporate Twitter account
Social media gaffes are all too common these days, but can be extra harmful once a brand is concerned. Tynicka Battle at ThinkTank Digital (Lady Gaga’s former digital agency of record) offers 5 tips to keep Twitter working for you, rather than against you.
Leo Burnett buys UK creative agency Airlock
Leo Burnett, part of the Publicis Groupe has bought digital agency Airlock for an undisclosed sum.
Blekko and Google – is it a declaration of war on search spammers?
The stakes are rising in the battle to remove irrelevant listings from high in search engine results, and Blekko’s fast footwork is seeing the young search tool get digital street-cred as well as extra clicks. Here’s why…
Bing and Japan donations: Lessons in understanding the social space
It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be subtle, and here’s what Microsoft are learning, fast…