Marin Software gets $16m funding boost after client wins
Marin Software has secured an additional $16 million (£9.8m) in Series E financing, as the online ad management platform wins a raft of new clients.
agencies
Online advertising effectiveness measurement – ComScore AdEffx tool and implications
If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget – but both prove … [Read more…]
Ad giant Interpublic reveals stake in Facebook
Advertising group Interpublic has revealed in its annual report that it owns a stake in social networking site Facebook.
Microsoft expands into ad exchange arena
Microsoft has finally taken a major step into the burgeoning ad exchange space—a space where rival Google has a head start.
News Round-up: 1st April 2011
This month’s movers and shakers in the digital industry: O2 and Facetime | Nissan and Spotify | Netglobers | Bunnyfoot | Webgains | bazaarvoice | BeAddictive | Criteo | Oddizzi | Fiat | LiveCinemaEvents | SMG | Motoring.co.uk | ecircle | Cubeworks | Greenlight | Strandloyalty | affilinet | Improve Digital | Expedia | ClickThrough … [Read more…]
Blackberry and M&S first to sign to AOL’s ‘Project Devil’ display ad format
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
Blackberry and M&S first to sign to AOL’s ‘Project Devil’ display ad format
AOL UK has launched its new Project Devil display advertising format, with RIM promoting their new BlackBerry TorchM and M&S, advertising their summer fashion range on a three paneled creative canvas.
Right to reply: UK’s soaring mobile ad spend still doesn’t match consumption levels
Last week, the IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. In this article, Paul Childs, COO at Adfonic, explains why most brands, ad … [Read more…]
US video ad marketplace expands to UK
Adap.tv has launched its video advertising marketplace in the UK, as the US-based firm sets up an office in London.
Mobile advertising considered ‘too time consuming’ by agencies
An increasing number of advertising agencies see demand-side-platforms, particularly those dedicated to mobile, as the best opportunity to shift the lingering perception that mobile advertising campaigns are too time consuming and complex to plan and execute, and lack the effectiveness and transparency of online, according to a new report.